Website Content Checklist: What to Send Your Web Designer
Starting a website project doesn't require polished copy or a finished sitemap. What moves a project forward is accurate source material and someone who can confirm it's correct. A solid website content checklist saves time and back-and-forth once design work begins.
Before collecting anything, get clear on who the site needs to reach and what you want that visitor to do. An Omaha home-service business pursuing larger remodeling jobs needs different proof than one that mostly wants the phone to ring for routine calls.
Illustrative image created for this article.
Your website content collection list
Logo originals: The original file, rather than a screenshot or a resized copy pulled from social media.
Brand colors: Hex codes if you have them, or consistent examples.
Service scope: What each service includes, what it excludes, and your service area.
Business details: Phone, public address if applicable, and accurate hours.
Photos: Original project and team photos, labeled so your designer knows what they show.
Permissions: Confirmation of image rights and documented customer permission for the photos and testimonials you plan to share.
FAQs: Questions customers ask before hiring you.
Integrations: Scheduling tools, a CRM, or other software the site needs to connect to.
One approver: The person who signs off on accuracy before the content goes live.
Start with the work you want
List your services in plain language, along with what each one includes and excludes. Write down the questions customers ask before they hire you; those often make better page content than a services list. Focus on the work you currently offer.
If you're unsure how to group that information, our guide to service pages for local businesses can help you think through the page structure.
Gather proof, with permission
Original project photos, short project notes, team photos, and real testimonials all count as proof. Label photos with the service and a general location. Confirm you have permission to use each one, and leave out private addresses or anything sensitive. A handful of labeled photos is easier to use than an unsorted folder of hundreds.
Explain how a new inquiry works
Decide whether a new lead should call, request a quote, or book directly. Explain what happens afterward and who handles it. Only commit to a response time you can consistently meet.
If your site needs to connect to outside tools, list them for your designer. Share platform access through collaborator invitations instead of emailing passwords.
Keep one source of truth
A shared folder with labeled sections such as Brand, Services, Photos, Proof, and Business Details keeps everyone working from the same material. A simple content tracker can list each page, its source material, its owner, and any open questions.
Assign one final approver
Gaps in the first round of materials are normal. Mark them clearly, and decide together what must be resolved before launch and what can follow later. Before anything goes to layout, have one person confirm the business names, hours, phone numbers, and service claims.
For example, a landscaping business might discover it has plenty of project photos but no clear answer for what happens after someone submits a quote request. Settling that during preparation helps the designer build a more useful contact page.
Bring your rough notes, photos, and open questions to SPB Website Designs. Our website design services turn that source material into a site that fits your business. Start with the project questionnaire; polished copy isn't required.
